Zain Malik and Cher Lloyd secretly dating on X Factor?

I think they make a really cute couple!
Zain Malik and Cher Lloyd FTW!
From Daily Mail:
Cher Lloyd has found love with fellow X Factor finalist Zain Malik - despite Simon Cowell's 'love ban' amongst the show's contestants.The fragile 17-year-old has been trying to keep her blossoming romance with the One Direction heart-throb - also 17 - secret to avoid the show boss's wrath.
But it has emerged that Simon found out about it almost as soon as they got together - but has chosen to ignore it rather than give them a rollicking over the relationship.
Source Daily Mail