YouTube Announces 'The YouTube Music Awards'
YouTube is tackling a new venture. They have just announced plans for their own music awards. The worldwide event is set to feature performances by Lady Gaga, Eminem, Arcade Fire, and more.
Jason Schwartzman is set to host.
Via Variety:YouTube, looking to catch the ears of music fans worldwide, will feature live performances by Lady Gaga, Eminem, Arcade Fire and other artists for the inaugural YouTube Music Video Awards on Sunday, Nov. 3.YouTube will announce nominations for the event on October 17th.The event is modeled on kudocasts like MTV’s Video Music Awards, but the winners of the YouTube Music Awards will be picked by the Internet video site’s visitors. In addition to big names from the music biz, the event will highlight popular YouTube performers including dubstep violinist Lindsey Stirling and CDZA.
The YouTube Music Awards will include performances and musical collaborations staged across the globe — including in Seoul, Moscow, London and Brazil — culminating in a live event at New York City’s Pier 36.
Filmmaker Spike Jonze is the event’s creative director, and thesp Jason Schwartzman will host. Vice Media and Sunset Lane are exec producers for the YouTube Music Awards. YouTube has signed automaker Kia Motors as the event’s premier sponsor.