Yahoo buys Tumblr for $1.1 billion

Yahoo! announced this morning that it was buying Tumblr for $1.1 billion. The company promises "not to screw it up" in their new blog on yahoo.tumblr.com. Meh. I stopped being a fan of Yahoo! a few years ago.

Image: http://media.tumblr.com/703c891e9965e9034b59dd42d93766aa/tumblr_inline_mn3ly2LoLc1qz4rgp.gif

From Yahoo:

We promise not to screw it up. Tumblr is incredibly special and has a great thing going. We will operate Tumblr independently. David Karp will remain CEO. The product roadmap, their team, their wit and irreverence will all remain the same as will their mission to empower creators to make their best work and get it in front of the audience they deserve. Yahoo! will help Tumblr get even better, faster.

Via Verge

Technology