Ratings: 'The Voice' beats 'The X Factor'

Update: The Voice and The X Factor tied in the demo with a 3.4 adult rating. The Voice had 10 million viewers and The X Factor had 8 million. America's Got Talent had a 2.9 adult rating and 11 million viewers.

Big Brother had a 2.0 rating and 6 million viewers.

Via TVbytheNumbers

* * * * *

The third night of The Voice premiere, beat the The X Factor last night Wednesday. Amazing. Go The Voice!

I will update this post with the preliminary adult rating, the demos, in a couple of hours. Head-to-head The Voice won. And America's Got Talent beat The X Factor overall. Ouch.

From TV Media Insights:

Fox led this second Wednesday in September care of the two-hour season-premiere of The X Factor, which scored a very respectable 6.7 rating/11 share in the overnights from 8-10 p.m. (peaking at a 7.5/12 at 9:30 p.m.). But compared to its year-ago series-opener (8.7/14 on Wednesday 9/21/11), this was down by 23 percent. And a one-hour edition of competing The Voice on NBC (7.3/13 from 8-9 p.m.) bested the first hour of The X Factor (6.1/10) by 20 percent. Given all the hoopla of Britney Spears and Demi Lovato joining the judges table, the initial sampling could of…and should of…been higher. Keep in mind, that the 8.7 in the overnights last year translated into 12.49 million viewers and a 4.4/12 among adults 18-49 (based on the Live Plus Same Day results).

At 9 p.m., The X Factor moved into the top spot, with a four percent advantage over America’s Got Talent on NBC (7.4/12 vs. 7.1/12, which was a season-high on the night for AGT). America’s Got Talent concludes with a two-hour installment tonight. As a benchmark, here are the half-hour results for The X Factor:

The X Factor (Fox)
8:00 p.m.: 5.8/10 (#2)
8:30 p.m.: 6.4/10 (#2)
9:00 p.m.: 7.2/11 (#2)
9:30 p.m.: 7.5/12 (#1)

MORE UPDATES IN A BIT!