Ratings: Lost wins Sunday, Celebrity Apprentice up

15.31 million viewers tuned-in to the last 30 minutes of Lost last night, getting a 6.4 rating.

Press Release:

“Lost” (9:00-11:30 p.m.)

Surging from its lead-in at 9:00 p.m., the 2-1/2 hour series finale of “Lost” pulled in an average audience of 13.5 million viewers and a 5.8/15 in Adults 18-49 to stand as the No. 1 TV show on Sunday night on both counts. “Lost” soared to the top of its time period, beating out its nearest network competition (NBC’s season finale of “Celebrity Apprentice” from 9:00-11:00 p.m.) by 4.2 million viewers by 71% in Adults 18-49. In addition, Lost registered as TV’s highest-rated drama finale this season in Adults 18-49.

* In Total Viewers and Adults 18-49, “Lost” generated its biggest finale in 3 years – since 5/23/07. It was the series’ strongest telecast overall since February 2008 in viewers and young adults– since 2/21/08 and 2/14/08, respectively.

* ABC estimates that 20.5 million unique viewers watched the series finale of “Lost” during its 2-1/2 hour broadcast – unduplicated viewers that watched 6-minutes or more of the program.

From TVbytheNumbers:

While lacking the Internet buzz of the Lost finale, the season finale of Celebrity Apprentice was up 48% vs. last week, scoring a 3.4 adults 18-49 rating, that’s also up 10% vs. last season’s finale, and the best ratings of the three Celebrity Apprentice finales to air on a Sunday.

Source TVbytheNumbers