Ratings: 'American Idol' down 36% from last year - 1/24/2014
American Idol XIII had a 3.3 adult rating on Thursday, down 36% from a similar show last year (5.2) and down 6% from last week's Thursday premiere (3.9). It had 12.59 million viewers.
A repeat of The Big Bang Theory beat Idol in number of viewers head-to-head but not in the demo.
The Vampire Diaries had a 1.1 rating and 2.67 million viewers.
The Taste had a 1.1 rating and 3.94 million viewers.
Reign had a 0.5 rating and 1.7 million viewers.
The series premiere of Rake on FOX had a 1.7 rating and 7 million viewers. It had about 50% retention from Idol and its second half dropped by more than 1 million viewers. Not a good sign.
Now that Idol is in low 3 territory it's going to be a world of hurt for the next couple of months. I still think it will be renewed but all the episodes leading up to the live shows better be good because it's going to be very hard to spin if the ratings dip into the 2's. That's The X Factor territory already and we don't want that.
Half Hours:
8:00 p.m.
ABC – The Taste
Viewers: 3.98 million (#3), A18-49: 1.0/ 3 (#5)
CBS – The Big Bang Theory (R)
Viewers: 12.78 million (#1), A18-49: 2.9/ 9 (#2)
NBC – Community
Viewers: 3.05 million (#4), A18-49: 1.1/ 3 (#3)
Fox – American Idol
Viewers: 11.31 million (#2), A18-49: 3.2/ 9 (#1)
CW – The Vampire Diaries
Viewers: 2.79 million (#5), A18-49: 1.2/ 3 (#4)
———-
8:30 p.m.
ABC – The Taste
Viewers: 3.59 million (#3), A18-49: 1.0/ 3 (#5)
CBS – The Millers (R)
Viewers: 8.83 million (#2), A18-49: 1.9/ 5 (#2)
NBC – Parks and Recreation
Viewers: 2.96 million (#4), A18-49: 1.0/ 3 (#5)
Fox – American Idol
Viewers: 12.88 million (#1), A18-49: 3.5/10 (#1)
CW – The Vampire Diaries
Viewers: 2.56 million (#5), A18-49: 1.1/ 3 (#4)
———-
9:00 p.m.
ABC – The Taste
Viewers: 3.93 million (#2), A18-49: 1.2/ 3 (#3)
CBS – The Big Bang Theory (R)
Viewers: 9.75 million (#1), A18-49: 2.4/ 6 (#1)
NBC – The Michael J. Fox Show
Viewers: 2.24 million (#4), A18-49: 0.7/ 2 (#4t)
Fox – Rake (series premiere)
Viewers: 7.72 million (#2), A18-49: 1.9/ 5 (#2)
CW – Reign
Viewers: 1.79 million (#5), A18-49: 0.5/ 1 (#4t)
———-
9:30 p.m.
ABC – The Taste
Viewers: 4.26 million (#3), A18-49: 1.3/ 4 (#3)
CBS – The Crazy Ones (R)
Viewers: 6.12 million (#2), A18-49: 1.4/ 4 (#2)
NBC – Sean Saves the World
Viewers: 2.60 million (#4), A18-49: 0.7/ 2 (#4)
Fox – Rake (series premiere)
Viewers: 6.39 million (#1), A18-49: 1.6/ 4 (#1)
CW – Reign
Viewers: 1.75 million (#5), A18-49: 0.6/ 2 (#5)
———-
10:00 p.m.
ABC – Shark Tank (R)
Viewers: 3.88 million (#3), A18-49: 1.1/ 3 (#3)
CBS – Elementary (R)
Viewers: 7.84 million (#1), A18-49: 1.3/ 4 (#1)
NBC – Parenthood
Viewers: 4.09 million (#2), A18-49: 1.2/ 3 (#2)
———-
10:30 p.m.
ABC – Shark Tank (R)
Viewers: 3.97 million (#3), A18-49: 1.1/ 3 (#3)
CBS – Elementary (R)
Viewers: 7.40 million (#1), A18-49: 1.2/ 4 (#2)
NBC – Parenthood
Viewers: 4.42 million (#2), A18-49: 1.3/ 4 (#1)