PR Experts: iPhone 4 Hardware Recall Is “Inevitable”

FA

Oh, I sure hope they go into denial for a very long time for maximum damage. (Just kidding!) But seriously, it's obvious to everyone except Apple that it's a design flaw. They just won't accept it.

From Cult of Mac:

Apple will be forced to recall the iPhone 4 following Consumer Reports tests proving the “Death Grip” antenna issue is not software related, but a hardware flaw, PR experts say.

“Apple will be forced to do a recall of this product,” said Professor Matthew Seeger, an expert in crisis communication. “It’s critically important. The brand image is the most important thing Apple has. This is potentially devastating.”

Crisis communication experts contacted by CultofMac.com, including Chris Lehane, former Clinton White House "Master of Disaster," agree: the iPhone 4 reception issue presents a Toyota-style PR crisis for Apple, and the company must respond with a more meaningful fix than a software patch.

Source Cult of Mac