Nikon Fumbles Again: Uses Fujifilm Camera To Promote Rich Heritage

By Rickey ·

Somebody at Nikon publicity made another serious error for the company which might be even more embarassing than their last one.

Earlier this year, Nikon Singapore gave a first prize award to a poorly photoshopped photo which earned them ridicule on social media.

This time, it's Nikon in Northern Ireland's turn. A promo poster boasting of the company's "heritage" features a Fujifilm camera, the awesome Fujifilm x100. Furthermore, it turned out to be a stock photo from Shutterstock.

Source: Twitter
Source: Twitter

Good lord, they don't even know their own products.

Yup, someone should be fired.

https://twitter.com/davymac/status/704717330828402689

https://twitter.com/strobist/status/709861184103686145

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