London 2012 Olympic Torch Relay - Video Trailer

Here's the 2012 London Olympic Games Torch Relay video trailer from the BBC. Definitely looks better than the actual Olympics artwork.

We'll be covering the Olympics on the blog all summer, so we are very excited. The games open on July 27, 2012 and end on August 12, 2012. The Olympic flame arrives in the UK on May 18 and the 70-day torch relay will begin May 19, 2012.

Watch the video here:

From YouTube:

This is the launch trail for the BBC's Olympic Torch Relay campaign. Using animation, the creative idea is based on the design of the torch itself and the 8000 holes in the design that represent the 8000 torch bearers. The trail opens on the DNA of the Olympic Flame and then pulls out to reveal the beautiful golden Olympic Torch, created in graphical dots. These dots begin to make up forms and characters. We see animated runners holding the torch and people coming together in celebration. As it reaches the end of the trail it pulls out to reveal celebrations taking place across the United Kingdom.

The Torch campaign will be the first time audiences will hear the specially commissioned Elbow track "First Steps" that the BBC are using for its theme tune for the Olympics. The version used on the Torch campaign is a taster for the full track which will be launched for the Games times marketing campaign and Olympic title sequences.