Lana Del Rey is the new face of H&M, to record 'Blue Velvet'

By Rickey ·

H&M confirmed via Twitter that Lana Del Rey is the new face of H&M's autumn campaign.

She will be covering "Blue Velvet" by Tony Bennett for a short film that will run during the campaign. It comes out on September 19 on hm.com.

Look:

Via Stereogum

Lana Del Ray is the new face of H M

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