Justin Bieber Goes Platinum Blonde (PHOTO)

By Rickey ·

Cannot unsee: Justin Bieber debuted his new platinum blonde hair on TODAY on Thursday.

I don't know.

Why is this such an awful image?

"I've got to see this hair up close." @tamronhall to @justinbieber #BieberTODAY #TODAYShow

A photo posted by TODAY (@todayshow) on

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