James Durbin generated $1 million in revenue for Santa Cruz Beach Boardwalk

James Durbin is a money machine! He reportedly generated $1 million in revenue for local businesses during his homecoming appearance at the Santa Cruz Beach Boardwalk last weekend. They are calling it "Durbinomics".

What a talent.

From Idolator:

Santa Cruz is very happy to have James Durbin. If you caught The Ellen DeGeneres Show yesterday, then you saw the Season 10 American Idol metal enthusiast — who was unexpectedly voted off the show last week — in shots during his weekend appearance at the Santa Cruz Beach Boardwalk. Now the city’s Conference And Visitors Council is estimating that James generated a total of $1 million in revenue for local businesses — something the organization is chalking up to “Durbinomics.”

Silicon Valley’s Mercury News quotes one local business owner (who works in concessions at the boardwalk) in Durbin’s hometown as saying, “”Everybody would love to have him back. Weekly would be nice. People came to celebrate… more than we have ever seen. The age range was amazing, grandparents to young kids. And they spent.”