Hanson to sell MmmHops Beer

Hanson debuted their new beer "MmmHops" at the premiere of The Hangover Part III last night. Perfect name!

The brew is still in the early stages of the development. You can visit the Web site at http://www.mmmhops.com.

From Beer Pulse:

The MmmHops beer concept that the band revealed back in November of 2011 is now a reality thanks to the work of Mustang Brewing. Both the band and the brewery hail from Oklahoma and a tasting event was held at a bar there last year. The final product is a pale ale.

In a red carpet interview at the premiere, the band quipped that “You can now get a hangover with Hanson,” before belting out an ear-shattering a capella rendition of an upcoming tune. They also said that the beer would be available “this month.”

One oddity to note is that the beer which appears to be a ‘commercial’ product based on the photo below did not have TTB label approval published publicly as of earlier in the week. The TTB regulates beers that fall under interstate commerce.

Update: “The product that was sent to the premier was a sample batch and for promotional purposes only,” says Mustang Brewing founder, Tim Schoelen. “The final recipe is yet to be determined. In fact, Hanson was in our brewery this week working with us on a pilot brew. They’re great guys and serious craft beer fans. We look forward to working with them.”

MmmHops Beer

Hanson to sell MmmHops Beer