Google Buys Zagat

What an interesting turn of events. Google is diving into the content market now.

From Wired:

Google has acquired Zagat, the survey company and multimedia publisher known best for its highly-regarded print guides to local restaurants.

The acquisition strengthens Google’s position in local search, helping it compete with web-native companies like Yelp, particularly for high-volume searches for restaurants and hotels. It also means that much like Yahoo or Microsoft, Google increasingly owns some of the media content it serves up for searches outright, rather than simply indexing and influencing it.