Dierks Bentley Releases Own Version of 'Flappy Bird'

Flappy Bird was a global sensation, but the creator pulled it after copyright pressures and anger from players over the sheer level of difficulty of the game.

A simple game which involved tapping to manoeuvre the bird around Nintendo-esque pipes that protrude from the ground and sky, thousands of imitations sprung up, both on the app store and on the web, with the act of clicking replacing tapping. With Dierks Bentley's latest album Riser hitting stores this week, he released his own version of the notoriously hard but addictive game, starring the "riser bird" that is featured on the album artwork instead of flappy bird. What makes this game different is that various tracks from the album play in the background while you're playing the game - though of course you can mute it if you want.

What's great about this is not only are the highest scoring players featured on the website, but if you play even just once and share your score, you're automatically entered to win a trip to an upcoming Riser tour rehearsal or an autographed copy of the album. Well damn, marketers are getting more creative by the day.

"There are so many addicting games about birds right now, and we thought it would be funny to create our own Riser Bird game," said Dierks. "I’m all about finding interesting ways to get music out to the fans, and this is just supposed to be fun."

You can play the game here! Entirely not sorry for consuming the rest of your day.