Danielle Bradbery Becomes New Face of Skechers

It's been a whirlwind year for 17-year-old Danielle Bradbery.

Not only did she win The Voice season 4 (and was the youngest person to do so), she scored herself a record deal, with a single on country radio, a big selling debut album, and now she's the face of Skechers. She will appear in the company's global marketing campaigns through 2015, making her first appearance in the Spring 2014 TV and print ad campaign for new line BOBS, created for charity.

“Danielle [Bradbery] is a breakout star and we’re thrilled to have Skechers at the starting gate of her incredible career,” explained Michael Greenberg, President of Skechers. “With a Top 20 hit under her belt, she’s clearly talented and definitely one to watch. We see the same massive potential in Danielle as we did in Carrie Underwood when we signed her several years ago, and we are excited to be a part of Danielle’s career from the start. More than ever, today’s teens want to do good and be part of something bigger. We think that Danielle’s youth, energy and commitment to our cause will be inspirational to young women, and that our successful and meaningful BOBS charity line is the perfect pairing.”

“This has been an incredible year—I never thought I would have a record deal so quickly and appear in campaigns for Skechers,” said Danielle. “BOBS shoes have helped so many children in need with their donation program and I love the fact that it really is a simple way for anyone to give back. There is so much need out there and it’s wonderful to be part of such a positive movement that impacts people’s lives.”

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