Chad Ochocinco Johnson fired by Zico Coconut Water

Chad Ochocinco Johnson just lost his endorsement deal with Zico Coconut Water less than a month after he got it.

"In light of recent events involving Mr. Johnson, we have decided to terminate our relationship," the company said in a statement. Ochocinco got arrested just last weekend for domestic violence and his life has been been a fast downward spiral ever since: his wife filed for divorce, he lost his job with the Miami Dolphins (which was aired on HBO this week) and now a lost endorsement.

From TMZ:

A rep for Zico released a statement today, saying, "In light of recent events involving Mr. Johnson, we have decided to terminate our relationship" with him. The "recent events" obviously refer to Johnson's domestic violence arrest this weekend ... after he allegedly headbutted Lozada.

The rep adds, "The values we espouse, through our employees, our customers and our brand, are central to our mission. We have taken this proactive step to demonstrate just how important those values are."