Carrie Underwood Named New Almay Brand Ambassador

Carrie Underwood has been named the official brand ambassador for Almay, it has been announced.

The beauty products company is one that Carrie really believes in, "I love Almay’s positive approach to beauty because it’s so important to celebrate our natural beauty and enhance what makes us unique," she explained in a statement. "I’m also really impressed by their products, which I use in my daily life and when I’m working. There’s really something for everyone and every occasion–whether you want to get that perfect ‘no-makeup makeup look’ or create a fun, amped-up ‘date-night’ smoky eye."

Carrie will appear on all ad campaigns (including television, print and digital) in 2014 across all of Almay's products.