Bradley Wiggins To Build Global Cycling Venture With Simon Fuller's XIX

Celebrated Olympian Bradley Wiggins has signed a joint venture agreement with Simon Fuller's XIX Entertainment. The partnership aims to take advantage of the new cycling trend, brought on by Wiggins' global appeal and tournament successes, in order to allow innovative business opportunities to flourish.

The four-time gold medal winner made history last year by becoming the first British man to win the Tour De France in its 99-year history, and just a couple of weeks later winning the time trial gold at the London Olympics, in front of over 1 million home fans no less. He is also now Britain's most decorated Olympian, overtaking Steve Redgrave. Bradley has his sights set on competing in Rio 2016 and will work with Fuller to capitalize on the achievement and profile of appearing in his fifth consecutive Olympics.

Sir Bradley Wiggins comments “I admire Simon’s fearless mindset and proven ability to create new possibilities. I am proud of my career to date but still feel there is much to accomplish, both personally and for cycling as a whole. I know Simon and his team are the best people to help me do that”.

Simon Fuller comments: “Bradley is an inspiring man of the people, who has endeared himself to followers worldwide through the scale and manner of his success. He enjoys both an extraordinary past and a clear and ambitious view of the future through to Rio and beyond. We are thrilled to be partnering him at this exciting time for him and the Sport”.