'Big Brother: After Dark' and 'The Young and the Restless' give TV Guide Network record gains
TV Guide Network has a lot to celebrate. It's viewers have nearly tripled after acquiring Big Brother: After Dark and The Young and the Restless.
This summer, Big Brother: After Dark (the late-night companion to Big Brother) and the evening showing of The Young and the Restless left their respective homes at Showtime and SoapNET to join TVGN where they have set record ratings.Can you say winning? TVGN told me to tell y'all that they don't just serve as a channel lineup anymore.
- Big Brother: AFTER DARK (BBAD) drove triple-digit increases among households (+231%) and women 25-54 (+290%) in late night. BBAD has averaged 243,000 total viewers, a +238% increase in the time period and delivered TVGN’s biggest late night weekly audience ever among households and women 25-54. With L+3 ratings (available through Sept. 7, 2013), BBAD’s audience grew significantly, averaging 364,000 total viewers. BBAD, the live, late night companion show to CBS’s Big Brother, currently airs exclusively on TVGN seven nights a week (Saturday-Wednesday 12:00-2:00 AM, live ET/delayed PT; Thursdays 1:00-3:00 AM, live ET/delayed PT; Fridays 11:00 PM-2:00 AM, live ET/delayed PT). The show will return for a second season on TVGN next summer.
- THE YOUNG AND The Restless (Y&R) on TVGN, which airs every weeknight at 7:00 PM ET/PT, drove triple-digit increases for the time period among households (+198%) and women 25-54 (+125%). Y&R has averaged 362,000 total viewers, a +199% increase in the time period and delivered TVGN’s biggest weekly audience Monday through Friday at 7:00-8:00 PM ever among households and women 25-54.