Ad Buyers: American Idol 10 will be last season at #1 - American Idol Apocalypse

From Media Life (via Rodney Ho):

When it comes to “American Idol,” all the talk is over who’s the latest celeb in negotiations to become a judge on the hit Fox show, but in one sense it almost doesn’t matter who Fox chooses.

In the view of media buyers, there is and was only one judge who mattered, Simon Cowell, and many believe his exit will hasten the show’s decline in the ratings.

Many believe that this will be the show’s last season as the No. 1 show on television.

That’s the outcome of a Media Life poll over recent days about the fate of the show as its producers search about to replace Cowell and Ellen DeGeneres, who also left the show.

In the minds of most Media Life readers, Cowell is “American Idol.”

SOurce Media Life