Academy of Motion Picture Arts and Sciences Unveils New Logo

The Oscars are still roughly four months away, but The Academy of Motion Picture Arts and Sciences is already making changes ahead of the big ceremony. And this particular change is a cosmetic one. AMPAS has unveiled a brand new Academy logo:

Old Logo

New Logo

The new logo features an Oscar statuette in the center of a golden, Illuminati-esque triangle. But the actual story behind the logo is far less conspiracy-oriented, as the official press release from Christina Kounelias, Chief Marketing Officer of The Academy, explains:

Two years ago we began a thoughtful internal dialogue regarding the visual identity of the Academy, and found a need for a new design system that reflects the creativity of our organization.

We set out to build something that accurately reflects our community of artists, their diverse talents, and the creative process they employ to bring disparate ideas together into a single vision.

With the help of agency 180LA, we developed a visual identity that's as inspired by the Academy's heritage as it is by our future, including the much-anticipated opening of our Academy Museum in 2017. The highlight is our new Academy logo, which can be seen at the top of this page.

The new logo spotlights the Oscar from above – creating a triangular shape and uniting the "A" of the Academy with our iconic statuette. This design gives the Academy a presence in its own logo for the first time and underscores our efforts to support creative arts and sciences year-round.

So there you have it. You can visit the official site to view interactive designs detailing some of The Academy's inspirations for the new logo.

What do you think of the new design? Too gaudy or too simple? Sound off in the comments!